Privacy policy

Last updated: July 22, 2026

HomeBloom is operated by Beijing Xinchi Zhiyuan Technology Co., Ltd. (“HomeBloom,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or purchase from shophomebloom.com, contact us, or otherwise use our services.

Information we collect

Depending on how you interact with us, we may collect:

  • Contact and delivery information, such as your name, email address, phone number, billing address, and shipping address.
  • Order and transaction information, including products viewed or purchased, order status, returns, refunds, and payment confirmation. Payment providers process payment-card details; we generally receive transaction status and related order information rather than full card details.
  • Account and preference information, if you create an account or save choices.
  • Communications, including customer-support messages and information you choose to provide.
  • Device and usage information, such as device and browser information, IP address, identifiers, pages viewed, product interactions, cart or checkout activity, timestamps, and cookie or advertising-event data.

Sources of information

We collect information directly from you, automatically through the site and similar technologies, and from service providers and business partners that help us operate the store, process transactions, prevent fraud, fulfill orders, provide support, analyze performance, or advertise.

How we use information

We use personal information to operate and improve the store, process payments and orders, arrange delivery, provide customer support, handle claims and disputes, personalize site functions, protect against fraud and misuse, comply with legal obligations, measure performance, and—where permitted or consented to—provide and measure advertising and marketing.

Shopify and other service providers

Our store is hosted by Shopify. Shopify processes information to provide and improve commerce services. For more information, see the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

We also use payment providers, fulfillment and shipping providers, customer-support and cloud-service providers, security and fraud-prevention providers, analytics services, and professional advisers. These providers process information for the services they perform and may operate in countries other than your own.

Advertising and analytics partners

We may use advertising and analytics partners, including AppLovin, to measure advertising performance, attribute conversions, understand site activity, prevent fraud, and improve advertising. Subject to applicable law and available privacy choices, AppLovin may receive device and browser information, IP address, cookie or similar identifiers, page views, product interactions, cart and checkout events, purchase-event information, timestamps, and related campaign information. We do not intentionally send full payment-card details through advertising pixels.

For more information about AppLovin’s collection and use of your information visit: https://legal.applovin.com/privacy/.

Cookies and similar technologies

Necessary cookies and similar technologies support core store functions. Where required by applicable law, we obtain consent before using non-essential cookies, pixels, or similar technologies for analytics or advertising. Available privacy controls can be used to manage or withdraw applicable choices. Browser settings may also allow you to block or delete cookies, although doing so can affect site functionality.

How we disclose information

We may disclose personal information to Shopify, payment providers, fulfillment and shipping providers, customer-support and cloud-service providers, security providers, analytics and advertising partners, professional advisers, and government or law-enforcement bodies where legally required. We may also disclose information when you direct or consent to the disclosure, to enforce our terms or protect rights and safety, or in connection with a merger, financing, sale, reorganization, or similar business transaction.

Your privacy choices and rights

Depending on where you live, you may have rights to access, correct, delete, or receive a copy of personal information; withdraw consent; object to or restrict certain processing; and opt out of certain targeted advertising, sale, or sharing. You may use available privacy controls, visit Your Privacy Choices where available, or email support@shophomebloom.com. Where applicable, we honor Global Privacy Control signals. We may need to verify your identity or an authorized agent’s authority before completing a request, and we may decline or limit a request where applicable law permits.

Retention and security

We retain information only as long as reasonably needed for the purposes described here, including order administration, legal, accounting, fraud-prevention, and dispute-resolution requirements. We use reasonable administrative, technical, and organizational safeguards, but no method of transmission or storage is completely secure.

Children

Our services are not directed to children, and we do not knowingly collect personal information from children under the age required by applicable law. A parent or guardian may contact us to request deletion where appropriate.

International processing

Our providers may process information in countries other than where you live. Where required, we rely on recognized safeguards or other lawful transfer mechanisms.

Third-party links

The site may link to third-party websites or services. Their privacy and security practices are governed by their own notices, and we are not responsible for services outside our control.

Changes to this policy

We may update this policy to reflect operational, legal, or regulatory changes. We will post the revised policy here and update the date above.

Contact

For privacy questions or requests, email support@shophomebloom.com and include Privacy Request in the subject line. HomeBloom is operated by Beijing Xinchi Zhiyuan Technology Co., Ltd. We normally reply within 2 business days, Monday through Friday excluding public holidays.